Privacy Policy
Last updated: October 25, 2025
Elara & Grace is operated by Mulder Holding LLC ("we", "us", "our"), which is responsible (data controller) for your personal information. This Privacy Policy explains how we collect, use, share and protect your personal information when you visit our website, place an order or contact us. Our store is powered by Shopify.
1. Personal information we collect
- Contact details: name, billing and shipping address, email address and phone number.
- Order and payment information: products purchased, order history, payment method and payment confirmation. Full card details are processed by our payment providers and are never stored by us.
- Account information: username, password and preferences, if you create an account.
- Communications: messages you send to our customer service.
- Device and usage information: IP address, browser type, device identifiers, pages viewed and how you interact with the website, collected through cookies and similar technologies.
2. How we collect it
- Directly from you, when you place an order, create an account, sign up for our newsletter or contact us.
- Automatically, through cookies and similar technologies when you use the website.
- From service providers and partners, such as payment providers, shipping carriers and advertising platforms.
3. How we use your information and our legal basis
|
Purpose |
Legal basis (UK/EU GDPR) |
|---|---|
|
Processing and delivering your order, payments, returns and refunds |
Performance of a contract |
|
Customer service and answering your questions |
Performance of a contract and legitimate interest |
|
Sending order and shipping updates |
Performance of a contract |
|
Marketing emails and personalised advertising |
Your consent (you can withdraw it at any time) |
|
Website analytics and improvement |
Your consent for non-essential cookies |
|
Fraud prevention and security |
Legitimate interest |
|
Complying with tax, accounting and other legal obligations |
Legal obligation |
4. Cookies and tracking technologies
We use cookies and similar technologies to make our website work, to understand how it is used and to show relevant advertising. Non-essential cookies are only placed after you give consent through our cookie banner. You can change your choice at any time via the cookie settings on our website or in your browser.
|
Provider |
Cookies (examples) |
Purpose |
Type |
|---|---|---|---|
|
Shopify |
_shopify_y, _shopify_s, cart, secure_customer_sig, _tracking_consent, localization |
Shopping cart, checkout, login, security and storing your cookie choice |
Strictly necessary |
|
Google Analytics |
_ga, ga*, _gid |
Measuring visits and how the website is used |
Analytics |
|
Google Ads |
_gcl_au, IDE |
Measuring ad performance and showing relevant ads |
Marketing |
|
Meta (Facebook and Instagram) Pixel |
_fbp, _fbc, fr |
Measuring ad performance and showing relevant ads on Facebook and Instagram |
Marketing |
|
Payment providers (e.g. PayPal, Shop Pay) |
Provider-specific cookies |
Secure payment processing and fraud prevention |
Strictly necessary |
More information about how Google and Meta use data: Google Privacy & Terms and Meta Privacy Policy. You can opt out of Google Analytics with the Google Analytics Opt-out Browser Add-on.
5. Sharing your information
We only share your personal information where needed:
- With Shopify, which hosts our store.
- With payment providers to process your payment.
- With our warehouse and shipping carriers to deliver your order.
- With analytics and advertising partners such as Google and Meta, only with your consent.
- With authorities when required by law, or to protect our rights.
We do not sell your personal information.
6. Relationship with Shopify
Shopify processes personal information to provide and improve its services. You can read more in the Shopify Consumer Privacy Policy and exercise certain rights through the Shopify Privacy Portal.
7. International transfers
Your information may be processed outside the country where you live, including in the United States and the United Kingdom. When we transfer data from the UK or the European Economic Area, we rely on recognised safeguards such as the European Commission's Standard Contractual Clauses or the UK equivalent.
8. How long we keep your information
We keep personal information only as long as needed for the purposes above. Order and invoice data are kept for as long as tax and accounting laws require. Marketing data is kept until you unsubscribe or withdraw consent.
9. Security
We use appropriate technical and organisational measures, including SSL encryption, to protect your personal information. No method of transmission over the internet is completely secure, so we cannot guarantee absolute security.
10. Your rights
Depending on where you live, you have the right to:
- access the personal information we hold about you;
- correct inaccurate information;
- request deletion of your information;
- restrict or object to processing;
- receive your information in a portable format;
- withdraw your consent at any time;
- opt out of the sale or sharing of personal information for targeted advertising (including via the Global Privacy Control signal).
To exercise your rights, email info@elaraandgrace.com. We may need to verify your identity and will respond within the time required by law, usually within 30 days. We will not discriminate against you for exercising your rights.
11. Marketing communications
You can unsubscribe from marketing emails at any time using the link in each email. We will still send you service messages about your orders.
12. Children
Our website is not intended for children under 16, and we do not knowingly collect their personal information. If you believe a child has provided us with personal information, please contact us and we will delete it.
13. Complaints
If you have a complaint about how we handle your personal information, please contact us first. You also have the right to lodge a complaint with a data protection authority, such as the Information Commissioner's Office (ICO) in the United Kingdom or the authority in your country.
14. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top shows when it was last changed.
15. Contact information
For any questions about this Privacy Policy or your personal information, contact us:
Email: info@elaraandgrace.com
Phone: +44 1507 435869
Store name: Elara & Grace
Company name: Mulder Holding LLC
Company address: 614 N Dupont Hwy Ste 210, Dover, Delaware, 19901, United States
Warehouse address: 13 Farndon Ave, Marston Green, Birmingham, B37 7XN, United Kingdom
Customer service hours: Our customer service is available from Monday to Friday between 9:00 am to 5:00 pm (UK time).